0 blue links is the traditional format of search engine results pages (SERPs) where ten organic listings are displayed, each typically featuring a clickable title (often highlighted in blue), a brief description, and a URL. This has been Google’s SERPs layout for many years, providing users with direct access to relevant web pages based on their search queries.
Blue links are only relevant for websites that have not paid for placement but have optimised their content and structure to rank higher organically due to relevance and authority.
Over the years Google have introduced features such as featured snippets, knowledge panels, local packs, and other rich results, however, the classic 10 blue links remain an essential goal for many SEO’s. Achieving high rankings among these links can significantly enhance website traffic and brand exposure.
