Glossary
#
403
A 403 Forbidden error is a HTTP status code that indicates the...
404
A 404 error/404 Not Found error, is a HTTP status code that...
.com
A .com is a top-level domain (TLD) that is widely recognised as one...
10 blue links
0 blue links is the traditional format of search engine results...
2xx status codes
2xx status codes are HTTP response codes that indicate a successful...
301 Redirect
A 301 redirect is a permanent server-side response that directs...
302 Redirect
A 302 redirect is a HTTP status code that indicates a temporary...
304 Not Modified
A "304 Not Modified" status code is aa HTTP response that indicates...
307 redirect
A 307 redirect is a temporary HTTP status code used to direct users...
404 Error
A 404 Error, is an HTTP status code that indicates that the server...
410 Gone
410 Gone is a server response that indicates that a requested...
4xx status codes
4xx status codes are HTTP response codes that indicate a client...
500 Internal Server Error
A 500 Internal Server Error is a generic HTTP status code that...
502 Bad Gateway
A 502 Bad Gateway error is an HTTP status code indicating that one...
5xx status codes
5xx status codes refer to a category of HTTP response codes that...
A
Alt Text
Alt (alternative) text, is an attribute added to images in HTML code...
AMP (Accelerated Mobile Pages)
AMP (Accelerated Mobile Pages) is an open-source framework designed...
Anchor Text
Anchor text is a clickable, visible text in a hyperlink that directs...
API
An API (Application Programming Interface) is a set of protocols and...
Article Spinning
Article spinning is a content creation technique used to generate...
Async
"Async" refers to asynchronous loading techniques which is used to...
Author Authority
Author Authority is the credibility of an individual or entity in a...
Authority / Authoritativeness
Authority or Authoritativeness refers to the perceived credibility...
Auto-Generated Content
Auto-generated content is text, images, or other media that is...
Average Difficulty
Average Difficulty is a metric that assesses the competitiveness of...
Above the Fold
Above the fold refers to the portion of a webpage that is visible...
Accessibility
Accessibility in Search Engine Optimisation (SEO), is the practice...
Adobe Analytics
Adobe Analytics is a web analytics tool that enables businesses to...
Advanced search operators
Advanced search operators are specialised commands that help to...
Algorithm Update
An algorithm update refers to a modification or enhancement made to...
B
Buyer Persona
A Buyer Persona helps businesses understand their target audience’s...
Bundling
Bundling is when business owners group related products, services,...
Broken Link
A broken link, also known as a dead link is a hyperlink on a webpage...
Bridge Page
A bridge page is a type of web page designed to facilitate user...
Breadcrumb Navigation
A breadcrumb navigation, often referred to simply as "breadcrumbs"...
Branded Keyword
Branded keywords are search terms that includes the name of a...
Branded Content
Branded content involves creating and distributing content...
Brand Authority
Brand Authority is the perceived credibility and trustworthiness of...
Bounce Rate
Bounce rate is the percentage of visitors who land on a webpage and...
Bot (robot, spider, crawler)
Bot's/robots/spiders/crawlers is aa automated application designed...
Body Copy
Body copy is the main text content within a webpage, excluding...
Blog Network
A Blog Networkis a collection of interconnected blogs or websites...
Blog
A blog is an online platform or section of a website where...
Black Hat SEO
Black Hat SEO is a set of unethical practices aimed at improving a...
Black Box
A "Black Box" refers to an algorithm that is not publicly disclosed...
Bingbot
Bingbot is the web crawler used by Microsoft’s Bing search engine to...
Bing Webmaster Tools
Bing Webmaster Tools is a free suite of online tools provided by...
Bing
Bing is a web search engine owned and operated by Microsoft,...
Baidu
Baidu is a leading Chinese search engine, often referred to as the...
Backlinks
Backlinks, also known as inbound links or incoming links, are...
Blog Post Title
What goes into a blog post? Helpful, industry-specific content that:...
C
Content Gap Analysis
Content Gap Analysis is a process used to identify the differences...
Customer Journey
The customer journey is the complete experience a potential buyer...
CTR (Click–through rate)
Click-through rate (CTR) is a metric that measures the effectiveness...
CSS (Cascading Style Sheets)
Cascading Style Sheets (CSS) is a stylesheet language used to...
CRM
Customer Relationship Management (CRM) systems are platforms...
Crawler directives
Crawler directives are instructions within a website's code that...
Crawler
A crawler, also known as a web crawler or spider, is an automated...
Crawlability
Crawlability is the ability search engine bots and/or crawlers can...
Crawl Error
A crawl error is a situation where search engine bots like...
Crawl Budget
Crawl budget is the number of pages that a search engine's crawler...
Core Update
A Core Update is a significant algorithm update implemented by...
Conversion Rate Optimisation (CRO)
Conversion Rate Optimisation (CRO) is the process of increasing the...
Conversion Rate
Conversion rate is a KPI that measures thow well a website is doing...
Conversion (Goal)
Conversion refers to the completion of a desired action by a website...
Content Relevance
Content relevance refers to how a piece of content aligns with the...
Content Delivery Network (CDN)
A Content Delivery Network (CDN) is a network of servers...
Competition (Direct Competitors, SEO Competitors)
Competition refers to the presence of other businesses or websites...
Common Keywords
Common keywords are words or phrases that are frequently searched...
CMS (Content Management System)
Content Management System (CMS) is a software application that...
Cloaking
Cloaking is an SEO technique that involves presenting different...
Cache
A cache is a temporary storage mechanism that holds copies of web...
Client-side & server-side rendering
Client-side rendering (CSR) is when web pages are rendered in the...
Click-Through Rate (CTR)
Click-Through Rate (CTR) is a key performance metric for search...
Click Depth
Click depth is the number of clicks a user must make from the...
Click Bait
Click bait is content designed to attract attention and encourage...
Citation
A citation is any mention of a business's name, address, and phone...
ccTLD (Country Code Top-Level Domain)
A Country Code Top-Level Domain (ccTLD) is a top-level domain that...
Canonical URL
A canonical URL is the URL you add into a canonical tag. This URL...
Canonical Tag
A canonical tag, also known as a "rel=canonical" tag, is an HTML...
Call to Action (CTA)
A Call to Action (CTA) is a marketing term that refers to an...
D
Dynamic URL
A dynamic URL is a web address that is generated in real-time by a...
DOM
The Document Object Model (DOM) is a programming interface that...
Dwell Time
Dwell time is the duration a user spends on a webpage after clicking...
Duplicate Content
Duplicate content is substaintial blocks of content that appear in...
DuckDuckGo
DuckDuckGo is a privacy-focused search engine that distinguishes...
Domain Structure
Domain structure is the hierarchical arrangement of a website's...
Domain Rating (DR)
Domain Rating (DR) is a metric developed by Ahrefs, that quantifies...
Domain name registrar
A domain name registrar is a company that manages the reservation of...
Domain Authority
Domain Authority (DA) is a search engine ranking score developed by...
Domain Age
Domain age is the length of time a particular domain name has been...
Domain
A domain is a unique address or name that identifies a website on...
DA (Domain Authority)
Domain Authority (DA) is a search engine ranking score developed by...
Dofollow Link
A dofollow link is a hyperlink that allows search engines to follow...
DNS
The Domain Name System (DNS) is a hierarchical and decentralised...
Disavow File
A Disavow File is a tool used in Search Engine Optimisation (SEO) to...
Directory links
Directory links are hyperlinks that point from an online directory...
Direct Traffic
Direct traffic are visitors who arrive at a website by entering its...
Direct Ranking Factor
A Direct Ranking Factor is a specific element, implementation or...
Deindexed
Deindexed is when a website or specific web pages are removed from a...
Declined Keywords
Declined Keywords are search terms or phrases that have experienced...
Dead-End Page
A dead-end page is a webpage that does not contain any links leading...
E
E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and...
Editorial links
Editorial links are hyperlinks that are naturally incorporated into...
Email Outreach
Email outreach is an SEO strategy that involves sending targeted...
Entry Page
An entry page, often referred to as a landing page, is the initial...
Estimated Traffic
Estimated traffic is the predicted number of visitors that a website...
Evergreen Content
Evergreenis digital material that remains relevant and valuable over...
External Link
An external link is a hyperlink that directs users from one website...
F
Faceted Navigation
Faceted navigation is a user interface design technique commonly...
Featured Snippet
A Featured Snippet is a concise summary of an answer to a user’s...
Fetch and Render tool
The Fetch and Render tool is a feature within Google Search Console...
Follow Links
Follow links aka "dofollow" links, are hyperlinks that allow search...
G
Google Panda
Google Panda was an algorithm update introduced by Google in...
Guest Blogging
Guest blogging, also known as guest posting, is a strategy where an...
Grey Hat SEO
Grey Hat SEO is a set of optimisation practices that fall somewhere...
GoogleBot (robot, spider, crawler)
GoogleBot is the web crawling and indexing software used by Google...
Google Webmaster Guidelines
The Google Webmaster Guidelines are a set of best practices and...
Google Top Heavy Update
The Google Top Heavy Update was a significant algorithm change...
Google search operators
Google search operators are special commands or symbols that enhance...
Google Search Console
Google Search Console (previously known as Google Webmaster Tools)...
Google Sandbox
The Google Sandbox is a term used by SEOs to describe a time period...
Google Quality Guidelines
Google Quality Guidelines are a comprehensive set of standards and...
Google Pigeon
Google Pigeon was an algorithm update introduced by Google in July...
Google Penguin
Google Penguin was an algorithm update introduced by Google in April...
Google Penalty
A Google penalty has a negative impact on a website's search engine...
Google Looker Studio ( previously Google Data Studio )
Google Looker Studio, formerly known as Google Data Studio, is a...
Google Knowledge Graph
The Google Knowledge Graph is a structured knowledge base used by...
Google Hummingbird
Google Hummingbird was a significant algorithm update introduced by...
Google Dance
The Google Dance is the periodic fluctuations in search engine...
Gated Сontent
Gated content is digital material such as eBooks, whitepapers,...
Google Caffeine
Google Caffeine was a major update to Google's algorithms, which was...
Google Business Profile (formerly Google My Business)
A Google Business Profile (formerly known as Google My Business) is...
Google Autocomplete
Google Autocomplete is a feature of the Google search engine that...
Google Analytics (GA)
Google Analytics (GA) is a web analytics service offered by Google...
Google Algorithm
The Google Algorithm is a complex system created and used by Google...
Google Alerts
Google Alerts is a free online tool offered by Google that allows...
Geographic modifiers
Geographic modifiers are terms or phrases added to keywords that...
H
Hilltop Algorithm
The Hilltop Algorithm is an SEO concept used by search engines to...
Historical Data
Historical data is simply the accumulation of past performance...
Holistic SEO
Holistic SEO is an approach to SEO that considers all aspects of a...
Hreflang
Hreflang is a HTML attribute used to indicate the language and...
HTML (HyperText Markup Language)
HTML, or HyperText Markup Language, is the standard markup language...
HTTP
HTTP, or Hypertext Transfer Protocol, is a foundational protocol...
HTTP 200 Response Code
The HTTP 200 Response Code is a standard status code in the...
HTTPS
HTTPS is an extension of HTTP (HyperText Transfer Protocol) that...
H1 tag
The H1 tag, or Heading 1 tag, is a crucial HTML element used to...
Header Tags
Header tags are HTML elements used to define the headings and...
Heat Map
A heat map is a data visualisation tool used in website analytics to...
I
IP Address
An IP address is a unique number assigned to every device connected...
Internal Links
Internal links are hyperlinks that connect different pages on the...
Internal LinkRank
Internal LinkRank is the value given to a webpage based on how it’s...
Internal Link
Internal links are hyperlinks that connect different pages on the...
Interaction to Next Paint (INP)
Interaction to Next Paint (INP) is a web performance metric that...
Informational queries
Informational queries are when people search for answers or...
Information Retrieval
Information Retrieval (IR) is all about finding the right...
Indexed Page
An indexed page is a webpage that search engines like Google and...
Information Architecture
Information Architecture (IA) is all about how we organise and...
Indexing
Indexing is the process search engines use to organise and store...
Image carousels
An image carousel is a web design element that allows multiple...
Indexability
Indexabilityis the ability search engines have accessing, crawling,...
Index Coverage report
The Index Coverage report is a tool within Google Search Console...
Index Bloat
Index bloat is where a search engine's index becomes excessively...
Index
The index refers is a database maintained by search engines that...
Inbound Link
An inbound link, also known as a backlink, is a hyperlink that...
Improved Keywords
Improved keywords is the enhanced selection and optimisation of...
Image sitemap
An image sitemap is a specific type of XML sitemap designed to help...
Image compression
Image compression is the process of reducing the file size of an...
J
JavaScript / JS
JavaScript, or JS for short, is a lively programming language that...
JavaScript SEO
JavaScript SEO is all about making sure websites that use JavaScript...
JSON-LD
JSON-LD is a simple way to help search engines understand your...
K
Keyword Stuffing (Keyword spam)
Keyword stuffing, or keyword spam, is an old SEO trick where people...
Knowledge Graph
A Knowledge Graph is a way to organise information so search engines...
Knowledge Panel
A Knowledge Panel is a feature that pops up on the side of search...
Keyphrase
A keyphrase is a specific set of words that people type into search...
Keyword
In SEO, a keyword is simply the word or phrase people type into...
Keyword Cannibalisation
Keyword cannibalisation happens when multiple pages on a website...
Keyword Clustering
Keyword clustering is an SEO technique that groups similar keywords...
Keyword Density
Keyword density is the percentage of how often a specific word or...
Keyword Difficulty
Keyword Difficulty (KD) is a measure of how hard it is to rank for a...
Keyword Prominence
Keyword prominence is all about how important certain words are on a...
Keyword Ranking
Keyword ranking is the position a keyword holds in search engine...
Keyword Research
Keyword research is all about finding out what words and phrases...
Keyword Stemming
Keyword stemming is a key SEO technique that simplifies words to...
L
Long-tail Keyword
Long-tail keywords are specific phrases that help you reach a niche...
Log File Analysis
Log file analysis is all about looking at server logs to understand...
Log File
A log file is a record created by a web server that tracks how users...
Link Velocity
Link velocity is the speed at which a website gains backlinks over...
Link Text
Link text, or anchor text, is the clickable words in a hyperlink...
Link volume
Link volume is the total number of links pointing to a webpage from...
Linkbait
Linkbait is content designed to grab attention and get other...
Linked unstructured citations
Linked unstructured citations are mentions of a brand or business in...
Listing Management
Listing management is all about keeping your business details...
LLMs
Large Language Models (LLMs) are smart AI tools that help improve...
Local Business Schema
Local Business Schema is a way for businesses to share important...
Local Citation
A local citation is when a business’s name, address, and phone...
Local Keyword Research
Local keyword research is all about finding the search terms people...
Local Listings
Local listings are online directories that show information about...
Local Marketing
Local marketing is all about promoting your business in your local...
Local Pack
The Local Pack, or "Local 3-Pack," is a feature in Google search...
Local queries
Local queries are searches that focus on a specific area, like "best...
Local Ranking Factors
Local ranking factors are what search engines like Google use to...
Local Search Grid
A Local Search Grid is a tool for businesses to see how they show up...
Local SEO
Local SEO is all about helping businesses show up in local search...
Link Stability
Link stability is all about keeping your website's links consistent...
Link Spam
Link spam is when people try to boost a website's search ranking by...
Link Scheme
A link scheme is an unfair tactic used to boost a website's ranking...
Largest Contentful Paint (LCP)
Largest Contentful Paint (LCP) measures how quickly the biggest...
Landing Page
A landing page is a single web page designed to grab visitors'...
Latent Semantic Indexing (LSI)
Latent Semantic Indexing (LSI) is a method that helps search engines...
Lazy loading
Lazy loading is a web technique that speeds up page loads by only...
Link accessibility
Link accessibility is all about making it easy for everyone,...
Link Bait
Link bait is content designed to attract backlinks from other...
Link Building
Link building is a key part of SEO that involves getting other...
Link Equity
Link equity, or "link juice," is the value passed from one webpage...
Link Exchange
A link exchange is when two or more websites agree to share links to...
Link Explorer
Link Explorer is a tool for SEO that helps you check the backlinks...
Link Farm
A link farm is a network of websites created just to boost the...
Link Juice
Link juice is a term in SEO that describes the value passed from one...
Link Network
A link network is a group of websites that are linked together to...
Link Popularity
Link popularity is how many other websites link back to yours, and...
Link Profile
A link profile is all about the links pointing to a website. It...
Link Reclamation
Link reclamation is all about finding and fixing lost or missed...
Link Rot
Link rot is when links on a website stop working over time because...
M
Manual Action
A Manual Action is a penalty from search engines like Google when a...
Meta Description
A meta description is a short summary of a web page that appears...
Meta Keywords
Meta keywords used to be a way for website owners to tell search...
Meta Redirect
A meta redirect is an HTML tag that automatically sends users from...
Meta Robots Tag
The Meta Robots Tag is an HTML tag that tells search engines how to...
Meta Tags
Meta tags are small bits of code that give search engines and...
Meta Title
A meta title is a key part of a web page that shows the title in the...
Microdata
Microdata is a way to add extra info to your web pages so search...
Minification
Minification is the process of making web files smaller by removing...
Mirror Site
A mirror site is basically a copy of an original website, set up to...
Mobile-First Indexing
Mobile-first indexing is when search engines, like Google, focus on...
N
Nofollow
In SEO, "nofollow" is an attribute you can add to links that tells...
Noindex
In SEO, "noindex" is a tag that tells search engines not to show a...
Noopener
In SEO, "noopener" is an important attribute you can add to links...
Noreferrer
In SEO, "noreferrer" is a value you can add to links in HTML. When...
Nosnippet Tag
The Nosnippet tag is an HTML tool that tells search engines not to...
Not–provided
"Not-provided" is when Google doesn't share specific keyword data in...
NAP (Name, Address, Phone)
NAP stands for Name, Address, and Phone number, and it’s super...
Natural Language Processing
Natural Language Processing (NLP) is a part of AI that helps...
Natural Link
A natural link is a hyperlink that comes about on its own, without...
Navigation
Navigation is how users and search engines move around a website. It...
Navigational queries
Navigational queries are when people search for a specific website...
Noarchive Tag
The Noarchive tag is an HTML tool that tells search engines not to...
O
Off-page SEO
Off-page SEO is all about boosting your website's visibility and...
On-page SEO
On-page SEO is all about improving individual web pages to rank...
Organic Search
Organic search is how people find websites and content through...
Organic Search Results
Organic search results are the listings you see on a search engine...
Organic Traffic
Organic traffic is the visitors that come to your website from...
Outbound Link
An outbound link is a hyperlink that takes users to another website...
Outreach
Outreach in SEO is all about connecting with other websites and...
P
Pagination
Pagination is when content is split across multiple pages, making it...
A PDF, or Portable Document Format, is a popular file type created...
People Also Ask
"People Also Ask" (PAA) is a feature you often see in Google search...
Pillar Page
A pillar page is a key web page that covers a specific topic in...
Pogo-Sticking
Pogo-sticking is when someone clicks on a search result, quickly...
Position
In SEO, "position" is where your webpage ranks on search engine...
Primary Keyword
A primary keyword is the main term or phrase a website wants to rank...
Private Blog Network (PBN)
A Private Blog Network (PBN) is a group of websites controlled by...
Pruning
Pruning in SEO is all about tidying up your website by removing or...
Page Authority (PA)
Page Authority (PA) is a score from Moz that predicts how well a...
Page Layout Algorithm
A Page Layout Algorithm is a method for arranging content on a...
Page Speed
Page speed is the time it takes for a web page to load and be ready...
Page Title
A Page Title is a key part of a web page that shows its title at the...
Page View
A page view is when someone loads a webpage, and it counts how many...
PageRank
PageRank is an algorithm created by Google’s founders, Larry Page...
Pages per session
Pages per session is a key metric that shows how many pages users...
Q
Qualified lead
A qualified lead is a potential customer who’s more likely to become...
Qualified traffic
Qualified traffic is the group of visitors to a website who are most...
Quality Content
Quality content is valuable and engaging material on a website that...
Quality Link
A quality link is a hyperlink that connects one website to another,...
Quality Score
Quality Score is a measure used by search engines like Google to...
Query
In SEO, a "query" is what people type into search engines when...
R
Relative URL
A relative URL is a web address that shows where something is...
Root Domain
A root domain is the main part of a website's address, like...
Robots.txt
Robots.txt is a simple text file that helps websites tell search...
Rich Snippet
Rich snippets are enhanced search results that show extra details...
Return on Investment (ROI)
Return on Investment (ROI) in SEO is all about measuring how much...
Responsive Website
A responsive website is designed to look great and work well on any...
Responsive design
Responsive design is all about making websites look great and work...
Resource Pages
Resource pages are web pages that gather useful links, tools, and...
Reputation Management
Reputation management is all about shaping how people see you or...
Rendering
Rendering in SEO is how a web browser shows a webpage using HTML,...
Render-blocking scripts
Render-blocking scripts are bits of code that hold up how quickly a...
Relevance
Relevance in SEO is all about how well a webpage matches what users...
Related Searches
Related searches are suggestions that pop up at the bottom of search...
rel=”nofollow”
The `rel="nofollow"` tag is an HTML feature that tells search...
Regional keywords
Regional keywords are specific search terms that include location...
Referrer
In SEO, a referrer is simply the source that sends visitors to your...
Referral Traffic
Referral traffic is when visitors come to your website by clicking...
Redirect
In SEO, a redirect is when you automatically send users and search...
Reciprocal Link
A reciprocal link is when two websites agree to link to each other,...
Rank
In SEO, "rank" is the position your website shows up in search...
Readability Score
A Readability Score measures how easy a piece of text is to read and...
Ranking Factor
A ranking factor is any element that search engines like Google use...
Ranking
In SEO, ranking is the position a webpage shows up in search results...
RankBrain
RankBrain is a part of Google’s search system that uses AI to better...
S
Subfolder
A subfolder is a part of a website's structure that helps organise...
Sentiment
In SEO, sentiment is the emotional vibe of online content like...
SEO (Search engine optimisation)
SEO, or Search Engine Optimisation, is all about making your website...
SEO Audit
An SEO audit is a check-up for your website to see how well it’s...
SEO Silo
An SEO silo is a way to organise your website’s content into clear...
SERP
A SERP, or Search Engine Results Page, is what you see when you...
SERP Features
SERP features are the different elements you see on a search engine...
SERP Volatility
SERP volatility is the ups and downs in how web pages rank on search...
Short-Tail Keywords
Short-tail keywords are simple search terms made up of one or two...
Sitelinks
Sitelinks are extra links that show up under a website's main search...
Sitemap
A sitemap is a list or diagram that shows the pages and content of a...
Sitewide Link
A sitewide link is a hyperlink that appears on multiple pages of a...
Sponsored Link Attribute
The Sponsored Link Attribute is an HTML tag that shows when a link...
Srcset
In SEO, "srcset" is an HTML attribute in the `` tag that lets...
Status Codes
Status codes are three-digit responses from a web server that tell...
Structured data
Structured data, or structured data markup, is a way to help search...
Subdomain
A subdomain is like a mini-website within a larger one, created by...
SEM (Search engine marketing)
Search Engine Marketing (SEM) is all about boosting a website's...
Semantic Core
A Semantic Core is a collection of keywords and phrases that capture...
Search Intent
Search intent is what drives someone to search online. It’s the...
SAB (Service Area Business)
A Service Area Business (SAB) is a company that offers services,...
Schema Markup
Schema markup is a way to help search engines understand your...
Scraped content
Scraped content is when someone copies material from one website and...
Scraping (Web Scraping, Screen Scraping, Web Data Extraction, Web Harvesting etc.)
Scraping is the automated way of pulling data from websites using...
Scroll depth
Scroll depth is how far down a webpage users scroll during their...
Search Algorithm
A search algorithm is a set of rules that search engines use to find...
Search Engine (SE)
A search engine is a smart tool that helps you find information...
Search forms
Search forms are those boxes on websites where you can type in what...
Search History
Search history is the record of what you've searched for online,...
Search Quality Rater Guidelines
Search Quality Rater Guidelines are instructions from search engines...
Search Results
Search results are the listings you see when you search for...
Search Term
A search term is the word or phrase people type into a search engine...
Search traffic
Search traffic is the number of visitors that come to a website...
Search Volume
In SEO, search volume is the number of times people look for a...
Secondary Keywords
In SEO, secondary keywords are extra terms that support your main...
Secure Sockets Layer (SSL)
Secure Sockets Layer (SSL) is a security technology that creates an...
Seed Keywords
Seed keywords are the basic terms that help shape your online...
SaaS (Software as a Service)
Software as a Service (SaaS) is a cloud-based way to use software...
T
Tiered Link Building
Tiered link building is an advanced SEO strategy that boosts a...
Time on Page
Time on Page is a key metric in SEO that measures how long someone...
Title Tag
A title tag is a key part of a web page that tells both users and...
TLD (Top Level Domain)
A Top Level Domain (TLD) is the part of a web address that comes...
Topical Relevance
Topical relevance is how well your content matches a specific...
Total Blocking Time (TBT)
Total Blocking Time (TBT) is a key metric that measures how long...
Tracking Code
A tracking code is a small piece of JavaScript or HTML that you add...
Traffic
In SEO, "traffic" is the number of visitors a website gets from...
Transactional Query
A transactional query is when someone wants to take a specific...
Taxonomy
Taxonomy is all about how we organise content on a website to make...
Technical SEO
Technical SEO is all about making your website work better for both...
Thin Content
Thin content is when a webpage has little to no value, often because...
U
Unnatural Links
Unnatural links are hyperlinks created in ways that break search...
URL (Uniform Resource Locator)
A URL, or web address, is how we find things online. It includes the...
URL folders
URL folders, or directory structures, are the bits of a web address...
URL Parameter
A URL parameter is a bit of extra info added to a web address that...
URL Rating (UR)
URL Rating (UR) is a score that shows how strong and trustworthy a...
URL Slug
A URL slug is the part of a web address that helps people and search...
Usability
Usability is all about how easy it is for users to navigate and...
User Agent
A user agent is a tool, like a web browser or search engine bot,...
User Experience (UX)
User Experience (UX) is all about how people feel when using a...
User Intent
User intent is what drives someone to search for something online....
UTM code
UTM codes are snippets added to the end of URLs that help track how...
V
Visibility
In SEO, visibility is how easily people can find your website...
Voice Search
Voice search is a way to look things up online by speaking instead...
Voice Search SEO
Voice Search SEO is all about making your online content easier to...
W
Webmaster guidelines
Webmaster guidelines are a set of tips from search engines like...
Website Authority
Website authority is all about how trustworthy and credible a site...
Website Hit
A website hit is simply a request made to a server for any content...
Website Navigation
Website navigation is all about how users move around a site. It...
Website Structure
Website structure is how a website is organised, making it easy to...
White Hat SEO
White Hat SEO is all about using honest and ethical methods to boost...
Word Count
In SEO, word count is the total number of words in a piece of...
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X-robots-tag
The X-Robots-Tag is an HTTP header that helps control how search...
XML Sitemap
An XML Sitemap is a file that helps search engines find and index...
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