A 307 redirect is a temporary HTTP status code used to direct users and search engines from one URL to another while preserving the original request method. Unlike a 301 redirect, which indicates that a page has permanently moved, a 307 redirect informs browsers that the requested resource is temporarily located at a different URL but will return to its original location in the future.
When implementing a 307 redirect, it is essential for website owners and SEO professionals to understand its implications on user experience and search engine optimisation. Since this type of redirect maintains the HTTP method (e.g., GET or POST), it is particularly useful for situations where form submissions or specific requests need to be redirected without altering their nature.
In terms of SEO impact, using a 307 redirect can help preserve link equity temporarily as search engines recognise that the move isn’t permanent. However, because it signals temporariness, relying solely on 307 redirects may not be ideal for pages that have permanently changed locations; in such cases, employing a 301 redirect would be more appropriate.
