An entry page, often referred to as a landing page, is the initial webpage that visitors encounter when they arrive at a website through search engine results, advertisements, or external links. Entry pages play an important role in attracting and engaging users by serving targeted content aligned with their search intent. These pages are strategically designed to optimise user experience and enhance conversion rates. They typically feature relevant keywords and phrases that correspond with what users are searching for, ensuring higher visibility on search engines. A well-optimised entry page will include compelling headlines, informative content, clear calls-to-action (CTAs), and an intuitive layout that encourages further exploration of the site.
