Yahoo is a web services provider and search engine that’s been around since 1994. It started as a website directory but has grown into a popular portal offering email, news, finance, and sports. While it doesn’t have the same reach as Google today, optimising your content for Yahoo can still help you connect with users who prefer it. Key SEO strategies include using relevant keywords, meta tags for better visibility, and building quality backlinks to boost your site’s authority in Yahoo’s search results.