Accessibility in Search Engine Optimisation (SEO), is the practice of designing and developing websites that are usable by all individuals, including those with disabilities. This includes individuals with visual impairments, hearing difficulties, motor skill challenges, and cognitive limitations to mention a few. Ensuring accessibility not only benefits users but can also help to improves a website’s visibility on search engines. It’s speculated that accessible websites rank better because they align with search engine guidelines regarding prioritising user experience.Some of the common accessibility tactics are:
1. Semantic HTML: Using appropriate tags (like headings and lists) helps screen readers read and interpert the content correctly.
2. Alt Text for Images: Providing descriptive alternative text allows visually impaired users to understand image content through assistive technologies.
3. Keyboard Navigation: Ensuring that all interactive elements can be accessed via keyboard commands is crucial for users who cannot use a mouse.
4. Clear Language and Structure: Content should be straightforward and well-organised to accommodate diverse reading abilities.
5. Contrast and Font Size: Adequate colour contrast between text and background improves readability for users with visual impairments; adjustable font sizes cater to individual preferences.
