Adobe Analytics is a web analytics tool that enables businesses to collect, analyse, and interpret data by tracking user interactions on their websites and mobile applications. As part of the Adobe Experience Cloud suite, it provides in-depth insights into customer behaviour through advanced tracking capabilities and real-time reporting. In addition to real time reporting, Adobe Analytics allows organisations to monitor key performance indicators (KPIs), like page views, conversion rates, and user engagement metrics. This data helps marketers understand how users navigate their digital properties and identify trends over time.
