An algorithm update refers to a modification or enhancement made to the underlying set of rules and calculations that determine how search engines rank web pages in their results. Search engines, like Google, have complex algorithms that assess various factors such as content relevance, user experience, site authority, and more. These updates are crucial for maintaining the quality and accuracy of search results.
When an algorithm update occurs, it can significantly affect website rankings, either positively or negatively. A new update might favour websites with high-quality content while penalising those that generate content using AI tools like ChatGPT or Gemini. This is part of the reason why SEO strategies need to continuously be adapted to align with these changes.
Search engines typically announce major updates, however, many smaller adjustments occur frequently without public notification. Some notable examples include Google’s Panda and Penguin updates which were designed to improve content quality and combat spammy links.
