Baidu is a leading Chinese search engine, often referred to as the “Google of China.” Founded in 2000 by Robin Li and Eric Xu, it has become the main platform for online searches within China. Baidu offers a range of services similar to those provided by Google, including web search, image search, news aggregation, and maps. However, its algorithms and features are tailored specifically for the Chinese market and language.
Baidu places significant emphasis on site speed, mobile-friendliness, and local relevance. Websites must comply with China’s regulations regarding internet censorship, ensuring compliance with government guidelines is crucial; because Mandarin Chinese is the primary language used in searches on Baidu, keyword research should focus on relevant phrases in Simplified Chinese characters. This could involve identifying popular keywords among target audiences while considering regional dialects or variations.
