Bingbot is the web crawler used by Microsoft’s Bing search engine to discover, index, and rank content on the internet.Bingbot systematically navigates websites by following links and downloading pages to build a comprehensive database of information. This process enables Bing to deliver relevant search results to users based on their queries.
Understanding how Bingbot operates is crucial for optimising sites for better visibility in Bing’s search results. There are a number of key factors tha influence how effectively Bingbot crawls a site, which include the site’s structure, loading speed, mobile-friendliness, proper use of meta tags, structured data and many more signals.
To ensure that content is indexed correctly by Bingbot, website owners can use tools like the Bing Webmaster Tools platform. To control how Bingbot navigates a website you can also implement a robots.txt files which will control which parts of your website is accessible or off-limits to crawlers like Bingbot.
