Body copy is the main text content within a webpage, excluding headings, titles, and other navigational elements. It is the core material that provides information to users about a particular topic or subject matter. Effective body copy engages readers whilst optimises a page for search engines.
The quality of body copy is essential for both user experience and SEO performance. Well-written body copy with an appropriate structure using paragraphs and subheading sshould be clear, concise, and relevant to the target audience. This will help to enhance the readability of the content. To optimise for search engines the text should include keywords and phrases that align with search intent. Doing this will help improve visibility on search engine results pages (SERPs) by signalling to algorithms what the page is about.
Incorporating multimedia elements such as images or videos can further enrich the text while keeping users engaged longer. Body copy can also include calls-to-action (CTAs) which encourage user interaction, whether it’s signing up for newsletters or making purchases.
