Bounce rate is the percentage of visitors who land on a webpage and leave without interacting further with that page or navigating to other pages within the same website. Essentially, a “bounce” occurs when a user views only one page before exiting, indicating that they did not find what they were looking for or did not engage with the content.
A high bounce rate can signal potential issues such as poor content quality, irrelevant keywords, slow loading times, or a bad user experience. It is often viewed as an indicator of how effectively a webpage meets visitor expectations and retains their interest. On the other hand, a low bounce rate suggests that users are finding valuable information and are likely engaging more deeply with the site’s offerings.
Bounce rates can vary significantly across different types of websites, i.e. blogs may naturally have higher bounce rates due to single-page visits while e-commerce sites typically aim for lower rates as they seek to guide customers through multiple product pages.
To improve bounce rate metrics, you can focus on enhancing content relevance, improving site speed and navigation ease, optimising calls-to-action (CTAs), and ensuring mobile compatibility. To monitor bounce rate you can use tools like Google Analytics.
