Branded keywords are search terms that includes the name of a specific brand, company, or product. These keywords are crucial as they directly connect users with established brands and their offerings. As example of this is, if someone searches for “Nike trainers” or “Apple iPhone,” they are using branded keywords.
Alternatively, generic keywords encompass broader terms like “sports shoes” or “smartphones,” branded keywords typically indicate a higher intent from the user. This is because individuals searching for these terms often have prior knowledge of the brand and are more likely to convert into customers. Consequently, optimising for branded keywords can enhance visibility in search results when potential buyers are looking for specific products associated with well-known brands.
Using branded keywords can help companies maintain strong online presence and reputation management by ensuring that their official websites rank highly against competitors who might also bid on those terms through paid advertising. Consistently, monitoring performance around these keywords allows businesses to better understand consumer intent and brand recognition over time.
