Bundling is when business owners group related products, services, or content together on their websites to enhance user experience and improve visibility in the SERP. This strategy aims to create a larger offering that appeals to potential customers and sends positive signals (relevancy and authroity) to search engines.
If correctly executed, bundling can lead to increased website traffic as it encourages users to explore multiple offerings within a single category. An example of this is when an e-commerce site bundles complementary items like a camera with lenses and accessories; this provides value while targeting specific keywords associated with those products. This approach also helps to optimise for long-tail keywords and enhances internal linking structures.
