Content Management System (CMS) is a software application that enables users to create, manage, and modify digital content on a website without the need for specialised technical knowledge. A CMS provides an intuitive interface that allows individuals or organisations to easily publish and organise their content such as text, images, videos, and other multimedia ensuring that it remains accessible and up-to-date.
Many modern CMS platforms come equipped with built-in tools or plugins designed specifically for SEO. These features may include options for customisable URLs, meta tags management, alt text for images, sitemaps generation, etc. Popular examples of CMSs include WordPress, Wix and Shopify. Each platform offers various templates and themes to facilitate design consistency while allowing users to focus on content creation rather than technical intricacies. Many CMS’ have multi-user environments where different roles can be assigned (e.g., authors vs editors), streamlining collaborative efforts in managing site content.
