Common keywords are words or phrases that are frequently searched for by users across search engines. These terms are often covered by broad topics and usually have a high search volume, making them essential for driving traffic to websites. Common keywords often include generic terms related to a particular industry, product, or service.
An example of this is “flights,” “hotels,” or “holiday packages” for the travel industry. While these keywords can attract a significant number of visitors due to their popularity, they also tend to be highly competitive. In most cases this will result in many businesses optimising thier web pages for these terms to increase their visibility on the search engine results pages (SERPs).
Optimising content around common keywords is imprtant for boosting visibility online and attracting potential customers. However, relying on these broad terms may not always produce the desired results due to how competitive the keyword or term is. This is why it’s important to balance common keywords with long-tail keywords (more specific phrases that typically have lower competition but can lead to higher conversion rates).
To find these common keywords and related long-tail keywords you will need to do keyword research, which is where you will identifying both common and long-tail keywords relevant to your audience’s interests and needs.
