Competition refers to the presence of other businesses or websites within search engine results pages (SERPs) for specific keywords or phrases. This competition can be categorised into two main types: direct competitors and SEO competitors.
Direct Competitors are businesses offering similar products or services within the same geographical area or market. For example, if two local coffee shops compete for customers in a particular town, they are considered direct competitors. However, SEO Competitors is a broader category that includes any website competing for rankings on relevant search queries, regardless of whether they provide directly comparable products or services. These may include blogs, review sites, e-commerce platforms, and more that appear in SERPs when users search for related terms. An example of this is a e-commerce site selling shoes might have competition from other shoe retailers and fashion blogs reviewing footwear styles.
