Content Gap Analysis is a process used to identify the differences between the content currently available on a website and the content that potential visitors are seeking. This analysis will help to pinpoint areas where existing content may be lacking or insufficient, allowing businesses to enhance their online presence and meet user needs more effectively.
The process typically involves several steps including assessing the current website content against relevant keywords and topics that users are searching for. Tools like the Semrush or Ahref keyword research tool or Also Asked can help uncover high-traffic terms that are not addressed within existing content. Competitors’ websites are a great way to discover what types of content they offer that attract significant engagement or rank well in search results. By understanding these competitive advantages, businesses can better strategise their own offerings.
