Content relevance refers to how a piece of content aligns with the interests, needs, and search intent of users. It is a critical factor that influences how well a webpage ranks in search engine results pages (SERPs). High levels of content relevance indicate that the material presented is linked to the keywords or phrases for which users are searching.
To achieve content relevance, creators must understand their target audience and conduct thorough keyword research. This involves identifying primary keywords, related terms and queries that potential visitors might use. By adding these elements naturally into articles, blog posts, or web pages, websites can enhance their visibility on search engines like Google.
