Conversion refers to the completion of a desired action by a website visitor, which aligns with specific business objectives. This action can vary widely depending on the goals of the site and may include activities like making a purchase, signing up for a newsletter, filling out a contact form, downloading content, or engaging with social media.
To optimise for conversions there are various techniques including call-to-action buttons, user-friendly design elements, content tailored towards target audiences, and streamlined navigation paths. Analysing conversion rates provides insights into how well a site performs in achieving its objectives.
