Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. CRO involves analysing user behaviour on websites through A/B testing, heatmaps, and user feedback. By understanding how visitors interact with different elements of a site like the layout, content, calls-to-action (CTAs), and navigation marketers can identify barriers that may prevent conversions.
The optimisation process typically includes defining clear goals for conversion, gathering data to understand current performance, mplementing changes aimed at enhancing user experience and measuring results to assess the impact of those changes. Continuous changes based on analytics allows businesses to refine their strategies over time.
