A Core Update is a significant algorithm update implemented by Google that affects the ranking of websites in SERPs. These updates are part of Google’s ongoing efforts to enhance the quality and relevance of search results, ensuring that users receive the most pertinent information for their queries.
Core Updates typically occur several times a year and can lead to substantial fluctuations in website rankings across various sectors. Unlike smaller updates, which may target specific aspects such as spam or page speed, Core Updates encompass broader changes aimed at improving overall search algorithms. This means they can impact all types of content sites irrespective of niche.
