Customer Relationship Management (CRM) systems are platforms designed to help businesses manage their interactions and relationships with current and potential customers. By adding customer information into a single database, CRMs enable organisations to track sales leads, monitor customer communications, analyse data for insights, and streamline processes across various departments such as marketing, sales, and customer service. This approach enhances the efficiency of operations and improves customer engagement by providing a more personalised experience, tailored to individual preferences and behaviors.
