Click-through rate (CTR) is a metric that measures the effectiveness of an online advert or organic search result. To work out the CTR you take the users who click on a specific link to the number of total users who view that link. This is typically diplayed as a percentage.
An example of CTR is if an ad receives 5 clicks out of 100 impressions, its CTR would be 5%. A higher CTR indicates that more people are finding the content relevant and engaging, which can lead to increased traffic to a website. Improving CTR is important because it helps to drive more visitors to a website and also signals to search engines that the content is valuable and relevant. To improve CTR you should create compelling headlines and attractive meta descriptions with strategic keyword placement. Additionally, structured data could be added to improve search results. This could include like rich results like star ratings or images in search results.
