Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will perform in SERP. The score ranges from 1 to 100, with higher scores indicating a greater likelihood of ranking highly, DA is calculated based on various factors, including the number and quality of backlinks pointing to the domain.
Domain Authority itself does not directly influence Google’s rankings, but it serves as a comparative metric among domains within similar niches or industries. SEOs often use DA to gauge their SEO performance over time or against competitors. It can also help identify opportunities for improvement in link-building strategies.
