A dofollow link is a hyperlink that allows search engines to follow it and pass on “link juice,”. This can improve the linked website’s authority and ranking in SERP if the link is from a high-quality reputable website. Effective use of dofollow links can also lead to an increase in referral traffic as users click through from one site to another. It’s important to note that a few well-placed dofollow links from authoritative sources will generally have better results than numerous low-quality ones.
