Domain age is the length of time a particular domain name has been registered and active on the internet. Domain age is a ranking factor as it can influence a website’s credibility, trustworthiness, and ranking potential in SERP. Generally, older domains are perceived as more authoritative by search engines like Google because they have had more time to accumulate backlinks, content, and user engagement.
It’s important to note that registering an old domain does not guarantee high rankings; the quality of content and overall site performance also play significant roles. However, websites with established histories often benefit from their longevity through improved visibility and organic traffic over time. Search engines may prioritise older domains when evaluating relevancy for certain keywords or topics since these sites may have built up a reputation within their niche.
