E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a concept used in SEO to evaluate the quality of content and the credibility of its creators. Originally introduced by Google as part of its Quality Rater Guidelines, E-E-A-T has become essential for websites aiming to rank well in search engine results.
1. Experience: This focuses on whether the content creator has first-hand experience or practical knowledge about the topic discussed. Content that reflects genuine experiences can resonate more with users and often leads to higher engagement rates.
2. Expertise: Expertise is the level of knowledge or skill that a content creator possesses regarding their subject matter. High-quality content should be produced by individuals who are recognised as experts in their fields, ensuring that information provided is accurate and reliable.
3. Authoritativeness: This assesses how well-respected a website or author is within their industry or niche. A site deemed authoritative typically has a strong reputation backed by citations from other reputable sources, endorsements from professionals, and positive user feedback.
4. Trustworthiness: Trustworthiness measures how credible and honest the information presented is perceived to be by users and search engines. Websites must demonstrate transparency through clear policies on privacy, data security, and factual accuracy while providing contact details for accountability.
