Estimated traffic is the predicted number of visitors that a website or webpage is expected to receive over a specific period, typically measured in terms of daily, weekly, or monthly visits. This estimation is crucial for search engine optimisation (SEO) as it helps webmasters and digital marketers assess the potential reach and effectiveness of their online content. There are a number of factors the influence estimated traffic, including keyword rankings, search volume for targeted keywords, competition levels within those niches, and historical performance data from analytics tools. SEOs often use tools like Google Analytics, SEMrush, Ahrefs, or Moz to gather insights into traffic estimates based on organic search results and user behaviour patterns.
