Evergreenis digital material that remains relevant and valuable over time, regardless of current trends or seasonal fluctuations. This type of content is characterised by its ability to attract continuous traffic and engagement long after its initial publication. Unlike timely news articles or trend-based posts that quickly become outdated, evergreen content addresses topics with lasting significance, such as how-to guides, tutorials, FAQs, and in-depth analyses.
Evergreen content plays a crucial role in driving organic search traffic by targeting keywords with enduring interest and providing comprehensive information on these subjects. The longevity of this type of content means it can accumulate backlinks over time, further boosting its authority and ranking potential.
