Faceted navigation is a user interface design technique commonly employed in e-commerce websites and content-rich platforms to enhance the user experience. It allows users to filter and refine their search results through multiple dimensions or attributes, known as facets. These facets can include various categories such as price range, brand, size, colour, ratings, and other relevant criteria.
From an SEO perspective, effective implementation of faceted navigation can significantly impact a website’s visibility on search engines. When designed thoughtfully, it enables users to find specific products or content quickly while also facilitating better indexing by search engine crawlers. However, if not managed properly, faceted navigation can lead to issues like duplicate content and excessive URL parameters that may dilute page authority and hinder overall site performance.
