A Featured Snippet is a concise summary of an answer to a user’s query, displayed at the top of Google’s search results page. This format aims to provide users with quick and relevant information without requiring them to click through to a website. Typically extracted from one of the top-ranking pages, Featured Snippets can take various forms, including paragraphs, lists, tables, or videos.This is commonly referred to as “position zero.” This placement enhances visibility and increases the likelihood of attracting organic traffic. For SEOs, optimising for featured snippets involves structuring content clearly and directly answering common questions related to their niche.
