Follow links aka “dofollow” links, are hyperlinks that allow search engines to pass on link equity or ‘link juice’ from one webpage to another. This type of link is important for improving a website’s visibility and ranking in the SERP. When a website includes a follow link pointing to another site, it effectively endorses that site’s content and authority.
Search engines like Google use these links as part of their algorithms to evaluate the relevance and credibility of web pages. The more high-quality follow links a page has from reputable sources, the higher its potential ranking in SERPs. Acquiring follow links is an essential strategy for enhancing organic traffic and overall online presence.
