Geographic modifiers are terms or phrases added to keywords that indicate a particular location. These modifiers are essential for businesses and websites aiming to attract local traffic and improve their visibility in the SERP. By incorporating geographic modifiers, such as city names, regions, or neighbourhoods, into content and meta tags, businesses can target users who are searching for products or services within a defined geographical area.
For example, a bakery located in Manchester might use keywords like “Manchester bakery” or “best cakes in Salford.” This strategy helps potential customers find relevant offerings and improves the website’s chances of ranking higher for location-specific searches. Geographic modifiers play a crucial role in local SEO by signalling to search engines that the content is relevant to users seeking information based on their locality.
