A Google Business Profile (formerly known as Google My Business) is a free online tool provided by Google that enables businesses and organisations to manage their online presence across the search engine and its associated platforms, such as Google Maps. This profile allows businesses to display essential information, including their name, address, phone number, website link, operating hours, and services offered. By optimising a Google Business Profile, companies can enhance their visibility in local search results when potential customers look for relevant products or services nearby. A well-maintained profile can improve search rankings and increase customer engagement through features like reviews and Q&A sections. Users can also leave reviews based on their experiences with the business. This user-generated content plays a significant role in building trust and credibility.
