Google Search Console (previously known as Google Webmaster Tools) is a free web service provided by Google that enables website owners and digital marketers to monitor, maintain, and optimise their site’s presence in Google search results. It offers a suite of tools and reports designed to help users understand how their site is performing in terms of search visibility.
Key features include the ability to submit sitemaps for indexing, track keyword performance through Search Analytics, identify issues affecting site usability on mobile devices, and receive notifications regarding security concerns or manual penalties. The platform also provides insights into backlinks pointing to the site and allows users to manage their domain’s settings.
