The H1 tag, or Heading 1 tag, is a crucial HTML element used to define the main heading of a webpage. It serves as an essential signal to search engines about the content’s primary topic and helps users quickly understand what the page is about. Typically, each page should have only one H1 tag, which should let the user and search engines know what the the content/page is about. H1 tags plays a significant role in improving visibility on the SERP as it is a direct ranking factor that can enhance a webpage’s ranking potential. This is becaue search engines like Google use this information to determine how well your content aligns with user queries.
Using clear and descriptive language within your H1 also helps to enhances user experience by providing clarity. It can also increase click-through rates as it captures attention amidst numerous search results.
