A heat map is a data visualisation tool used in website analytics to represent the intensity of user interactions on a webpage. By employing colour gradients, typically ranging from cool shades (indicating low activity) to warm hues (signifying high engagement), heat maps allow webmasters and digital marketers to easily identify which areas of a page attract the most attention.
Heat maps provide valuable insights into user behaviour, helping businesses understand how visitors navigate their sites. They reveal where users click, scroll, or hover, offering an overview of popular content and potential areas for improvement. This information can be instrumental in optimising website layout, enhancing user experience, and ultimately increasing conversion rates.
