The Hilltop Algorithm is an SEO concept used by search engines to determine the relevance and authority of web pages within a specific topic or subject area. It operates on the principle that certain pages, referred to as “hilltops,” serve as central hubs of information for particular queries, while other pages act as “foothills” that link to these authoritative sources.
In essence, the Hilltop Algorithm assesses the quality and quantity of inbound links pointing to a webpage. A page deemed a hilltop typically has numerous high-quality backlinks from reputable sites within its niche, signalling its credibility and expertise. This algorithm helps search engines deliver more relevant results by prioritising content that answers user queries effectively and also comes from established authorities in the field.