Hreflang is a HTML attribute used to indicate the language and geographical targeting of a webpage. It helps search engines understand which version of a page should be displayed to users based on their language preferences and location. This is important for websites that offer content in multiple languages or target audiences in different countries, as it ensures that users receive the most relevant version of the site.
When properly configured, it prevents issues related to duplicate content by signalling to search engines like Google which pages are intended for specific linguistic or regional audiences. For example, if a website has English versions tailored for both UK and US audiences, using hreflang tags allows each audience to see the appropriate content without confusion.
