An inbound link, also known as a backlink, is a hyperlink that directs users from one website to another. Inbound links are important as they serve as endorsements or votes of confidence from external sites, indicating that the linked content is valuable and relevant. The quality and quantity of these links can significantly influence a website’s authority and ranking in the SERP.
When search engines like Google evaluate a site’s credibility, they consider the number and relevance of its inbound links. A site with numerous high-quality inbound links is typically considered as more trustworthy and authoritative than one with few or low-quality links.
