In SEO, a keyword is simply the word or phrase people type into search engines when they’re looking for something. Keywords are key to creating and optimising online content so that websites show up higher in search results and attract the right visitors. There are short keywords (one or two words), long keywords (three or more words), and local keywords that focus on specific areas. Doing good keyword research helps you find what your audience is searching for, making it easier to include those terms in your website’s titles, headings, and content to improve visibility and user experience.
