Keyword research is all about finding out what words and phrases people use when searching online. By understanding these terms, businesses can create content that matches what users are looking for, helping their websites show up higher in search results. Tools like Google Keyword Planner and SEMrush can help with this by showing how popular certain keywords are. It’s also smart to focus on longer phrases that might lead to more sales because they’re more specific. Just remember not to overdo it with the keywords; balance is key.
