A landing page is a single web page designed to grab visitors’ attention and encourage them to take action, like signing up for a newsletter or making a purchase. Unlike regular website pages that cover lots of topics, landing pages focus on one goal. They’re optimised with keywords and engaging content to attract the right traffic from search engines, while also being visually appealing and easy to use. With clear calls-to-action and helpful elements like testimonials or videos, they aim to boost conversion rates and improve overall marketing efforts.
