Latent Semantic Indexing (LSI) is a method that helps search engines understand the connections between words and ideas in content. Instead of just focusing on exact keywords, LSI looks for related terms that give context to the main topic. For example, if your keyword is “apple,” relevant words might be “fruit” or “nutrition.” Using these related terms makes your content richer and more helpful, which can improve its ranking on search results while keeping readers engaged. Plus, it helps avoid penalties for overusing keywords.