Link equity, or “link juice,” is the value passed from one webpage to another through links. When a respected site links to yours, it boosts your credibility and can help you rank higher in search results. Factors like the quality of the linking site and whether the link is dofollow or nofollow affect this value. Plus, using internal links wisely helps spread that value around your own website, making sure important pages get noticed by both users and search engines.
