A link farm is a network of websites created just to boost the number of links pointing to a specific site, trying to trick search engines into ranking it higher. These sites usually lack original content and mainly exist for backlinks. However, search engines like Google are wise to these tricks and can penalise sites linked with farms by lowering their rankings or removing them entirely. Instead of using dodgy tactics like this, it’s better to focus on building real connections and creating valuable content that naturally attracts links.
