Linked unstructured citations are mentions of a brand or business in online content, like blogs or news articles, that include a clickable link to their website. For example, if a travel blog talks about “the amazing food at The Gourmet Bistro” and links to its site, that’s an unstructured citation. These backlinks boost the brand’s visibility and credibility with search engines, helping improve rankings and attract more visitors. They also help people discover your brand while browsing related topics, making them an important part of any SEO strategy.
