Meta keywords used to be a way for website owners to tell search engines what their page was about by listing specific words. However, over time, major search engines like Google have moved away from using them because people often abused the system with too many keywords. Now, it’s more important to focus on quality content and other factors like backlinks and user experience instead of worrying about meta keywords. So, if you want your site to stand out today, concentrate on creating great content and optimising title tags and descriptions.