“Not-provided” is when Google doesn’t share specific keyword data in tools like Google Analytics. This started back in 2011 when they began encrypting searches for logged-in users, leaving many website owners guessing about which keywords bring visitors to their sites. While you can use Google Search Console for some insights, the lack of detailed info makes it tricky to fine-tune your SEO strategies. It’s a reminder that focusing on quality content and user experience is just as important as tracking keywords.
